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Nevertheless, they will be unconsciously stored at a deeper level in the human mind, where these stimuli shall have a greater effect on shaping our future behavior. Since this perspective, subliminal stimuli (whether auditory, olfactory, visual, or any other) are reproduced or transmitted at a low intensity, in a semi-hidden way, in order not to be fully and consciously captured by human sensorial organs.
Human memory and remembrances, as well as their emotional charge, are not only formed by the content we have consciously stored, but especially, for that other content that has been acquired unconsciously. It can be defined as a specific form of advertising, using techniques for producing particular stimulus that are close to human senses’ threshold, in order to act on targeted audiences without them being aware of what they are perceiving. Subliminal advertising refers to the use of imperceptible to the eye or not consciously perceived sound effects, which, however, do not go unnoticed by human subconscious and influence human behavior, for instance, prompting people to purchase specific goods or services.
EXAMPLE OF SUBLIMINAL MESSAGES PROFESSIONAL
Thus, although professional ethics prevents using subliminal messages, there are advertisers who still today address and question the use of this kind of manipulative tactics in election campaigns, movies, ads, or even on television news. Since this point of view, subliminal means a perception that occurs below the limits of awareness, but affecting the subconscious. The term subliminal comes from the union of two Latin words “sub” (low) and “limen” (threshold, limit). Earlier, Plato (427-347 BC) and later, Aristotle (384-322 BC) also addressed this issue and expressed the subconscious was not limited to perceive things just as they were instead it captured the real meaning of things, objects, etc.
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This illustrious Greek philosopher noted that much of perceptible sensations were not perceived by people. For example, Democritus (400 B.C.) referred to the unconscious perception, when he said there were things the eye did not see but were captured by the brain. In fact, the existence of the human subconscious had already been pointed in ancient times by philosophers, mathematicians, researchers and other scientists. The subliminal perception is not a new phenomenon since, according to several specialized sources it dates back thousands of years before Christ.